Selling Your Products Online in New Zealand
In New Zealand :
There are many options available for businesses to set up an online store and sell their products online. Both large marketplaces and custom eCommerce stores have benefits and drawbacks for Kiwi businesses.
Choosing a Marketplace Some of the most popular marketplaces in New Zealand include TradeMe, Amazon, and Facebook Marketplace. Setting up a store on a marketplace is quick and easy, often requiring only basic product information. Marketplaces also already have an existing customer base. However, marketplaces take a commission on each sale, usually between 5% to 15%.
Creating an eCommerce Store
Businesses can also sell products through a custom eCommerce store on their own website. This provides more control over the customer experience but requires more time and money to set up. Platforms like Shopify, BigCommerce and WooCommerce offer templates and tools for businesses to create an online store. However, businesses will need to pay transaction fees of around 2–4% per sale and a monthly subscription fee.
Tips for Selling Online in NZ
Write clear, compelling product descriptions focusing on benefits rather than features.
Optimize product titles and descriptions for search engines using relevant keywords.
Include high-quality product images to appeal to visual shoppers.
Provide multiple payment options and flexible delivery options.
Offer customer support channels like email, live chat and FAQs.
Track sales and expenses to claim tax deductions. Tools like Xero can help.
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